Privacy Policy

Last updated: 21 August 2026

Bronco Plant Limited (trading as "Bronco Plant Hire", "Bronco Plant", "we", "us", "our") is committed to protecting the privacy of visitors to our website and the individuals we work with. This policy explains what personal data we collect, why we collect it, how we use it, and the rights you have over it.

This policy is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Bronco Plant Limited
Company No. 16390155
Unit 3 Britannia Industrial Estate, Dorset Road, Sheerness, Kent, ME12 1DQ
Email: info@broncoplanthire.co.uk
Phone: 01795 899640

We are the data controller for the personal data described in this policy.

2. What data we collect

Depending on how you interact with our website, we may collect:

Contact form submissions — name, email address, phone number, and any details you provide in your message.

Booking widget (vehicle lookup) — when you use our online booking tool to look up a vehicle by registration, we collect the vehicle registration number entered, along with any contact and booking details you provide to complete the enquiry or booking. This tool is provided by our third-party supplier, TechMan.

Job applications — if you apply for a role with us, we collect your name, contact details, CV, and any other information you choose to include in your application (such as employment history or references).

Newsletter and marketing sign-up — if you opt in to receive updates from us, we collect your name and email address.

Website usage data — we use Google Analytics to understand how visitors use our site. This collects information such as pages visited, time on site, device/browser type, and approximate location, typically via cookies. See Section 5 (Cookies) below.

We do not knowingly collect any special category data (such as health or financial information) through the website.

3. How we use your data

We use the personal data we collect to:

  • Respond to enquiries submitted through our contact form
  • Process bookings and vehicle look-ups made through our booking widget
  • Assess job applications and manage recruitment
  • Send newsletter or marketing communications, where you have opted in
  • Monitor and improve website performance and user experience
  • Meet our legal and regulatory obligations

4. Legal basis for processing

We rely on the following legal bases under UK GDPR:

  • Contract — to respond to enquiries and process bookings you request
  • Consent — for newsletter/marketing sign-up and non-essential cookies (you may withdraw consent at any time)
  • Legitimate interests — to operate and improve our website, and to assess job applications
  • Legal obligation — where we are required to retain or disclose information by law

5. Cookies

Our website uses cookies, including those set by Google Analytics, to help us understand how visitors use the site. Analytics cookies are only set with your consent, which you can manage via our cookie banner or your browser settings.

You can control or delete cookies at any time through your browser settings. Blocking some cookies may affect how the website functions.

6. Sharing your data

We do not sell your personal data. We may share it with:

  • TechMan — our booking software provider, to operate the vehicle look-up and booking widget on our site
  • Google Analytics — for website analytics purposes
  • Service providers who support our IT, hosting, or email systems, under appropriate data processing agreements
  • Regulatory or legal authorities, where we are required to do so by law

All third parties are required to keep your data secure and use it only for the purposes we specify.

7. Data retention

We keep personal data only for as long as necessary for the purpose it was collected:

  • Contact form and booking enquiries: retained for as long as needed to handle the enquiry and for a reasonable period afterwards for record-keeping
  • Job applications: retained for the duration of the recruitment process, plus a limited period afterwards, unless you ask us to delete it sooner or you are hired
  • Newsletter sign-ups: retained until you unsubscribe or withdraw consent
  • Analytics data: retained in line with Google Analytics’ standard retention settings

8. Data security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Your rights

Under UK GDPR, you have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data, in certain circumstances
  • Object to or restrict certain processing
  • Request a copy of your data in a portable format
  • Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, contact us at info@broncoplanthire.co.uk. If you are unhappy with how we handle your data, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

10. Children’s privacy

Our website and services are intended for business use and are not directed at children. We do not knowingly collect personal data from anyone under 18.

11. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page shows when it was last revised.

12. Contact us

If you have any questions about this policy or how we handle your data, please contact us:

Bronco Plant Limited
Unit 3 Britannia Industrial Estate, Dorset Road, Sheerness, Kent, ME12 1DQ
Email: info@broncoplanthire.co.uk
Phone: 01795 899640